Our Team
Lindsay Kelm, Founder & Principal
Jorden Hutchison, Senior Associate (Vancouver)
Jorden Hutchison, Senior Associate (Vancouver)
A seasoned marketing and communications professional, Lindsay has spent the past 15 years elevating the profile of top brands in the wine tourism industry.
Lindsay spent much of her career at the BC Wine Institute where she had the opportunity to work with more than 150 wineries across the province and share the unique stories behind the w
A seasoned marketing and communications professional, Lindsay has spent the past 15 years elevating the profile of top brands in the wine tourism industry.
Lindsay spent much of her career at the BC Wine Institute where she had the opportunity to work with more than 150 wineries across the province and share the unique stories behind the wines. During her time at the BCWI, Lindsay had the opportunity to work with top local, national and international wine media to generate coverage for the Wines of British Columbia. From her years in media relations, one thing remains constant, Lindsay still gets goosebumps when she sees the excitement and wonder in travelers’ eyes when they first experience the beauty and authenticity of our beautiful province.
A very community-driven person, Lindsay enjoys collaborating with fellow locals and lends her expertise to several Boards and Committees throughout the Okanagan.
Outside of the office, Lindsay loves outdoor adventures (particularly in the summer), Sunday morning pancakes and a good family game night.
Jorden Hutchison, Senior Associate (Vancouver)
Jorden Hutchison, Senior Associate (Vancouver)
Jorden Hutchison, Senior Associate (Vancouver)
Jorden Hutchison is a Vancouver-based communications professional who has spent more than a decade overseeing the media relations and marketing communications programs for top tourism, travel and lifestyle brands.
After pursuing an education in marketing communications and tourism, she spent several years working for leading hotel brands
Jorden Hutchison is a Vancouver-based communications professional who has spent more than a decade overseeing the media relations and marketing communications programs for top tourism, travel and lifestyle brands.
After pursuing an education in marketing communications and tourism, she spent several years working for leading hotel brands such as Fairmont Hotels & Resorts and Four Seasons. She then joined Tourism Vancouver in 2009 as a sales associate for the Travel Trade team, and shortly after was recruited to the Communications department where she oversaw the North American media relations portfolio for more than five years.
Since then, Jorden’s extensive marketing communications and public relations experience has led her to oversee the PR initiatives for various world-class DMOs, hotels and resorts, culinary and lifestyle brands – including Indigenous Tourism BC, Destination BC, Destination Think!, Rocky Mountaineer, Covert Farms Family Estate, Osoyoos Indian Band, The Josie Hotel, Watermark Beach Resort, Pacific Sands Beach Resort, Pan Pacific Whistler, Cycle City Vancouver and many more.
When she’s not working, Jorden can be found planning her next trip abroad, eating her way around the city, hiking one of Vancouver’s many trails or lounging on a sandy beach.