Our Team
Lindsay Kelm, Founder & Principal
Donita Dyer, Marketing Coordinator
Donita Dyer, Marketing Coordinator
A seasoned marketing and communications professional, Lindsay has spent the past 15 years elevating the profile of top brands in the wine tourism industry.
Lindsay spent much of her career at the BC Wine Institute where she had the opportunity to work with more than 150 wineries across the province and share the unique stories behind the w
A seasoned marketing and communications professional, Lindsay has spent the past 15 years elevating the profile of top brands in the wine tourism industry.
Lindsay spent much of her career at the BC Wine Institute where she had the opportunity to work with more than 150 wineries across the province and share the unique stories behind the wines. During her time at the BCWI, Lindsay had the opportunity to work with top local, national and international wine media to generate coverage for the Wines of British Columbia. From her years in media relations, one thing remains constant, Lindsay still gets goosebumps when she sees the excitement and wonder in travelers’ eyes when they first experience the beauty and authenticity of our beautiful province.
A very community-driven person, Lindsay enjoys collaborating with fellow locals and lends her expertise to several Boards and Committees throughout the Okanagan.
Outside of the office, Lindsay loves outdoor adventures (particularly in the summer), Sunday morning pancakes and a good family game night.
Donita Dyer, Marketing Coordinator
Donita Dyer, Marketing Coordinator
Donita Dyer, Marketing Coordinator
With more than 20 years of experience in Marketing and Communications, Donita Dyer has built a career rooted in the wine and hospitality sectors. Drawing on a foundation in Sales & Marketing for Hospitality and Tourism, she combines strategic insight with hands-on experience to elevate brands and create meaningful customer connections.
With more than 20 years of experience in Marketing and Communications, Donita Dyer has built a career rooted in the wine and hospitality sectors. Drawing on a foundation in Sales & Marketing for Hospitality and Tourism, she combines strategic insight with hands-on experience to elevate brands and create meaningful customer connections.
From promoting destinations and curating memorable travel experiences to supporting BC wineries, wine agencies, and associations, Donita’s work reflects a deep understanding of how storytelling, collaboration, and creativity drive success. Her marketing acumen and passion for people have made her a trusted partner in developing authentic, engaging campaigns that celebrate the best of local wine and hospitality.